Automate Lead Gen & Earn $100K with Contact Forms

After sending messages to leads through a contact form and offering a free service, we need to export the positive responses. Those who say "yes" need to be exported into a spreadsheet.

To do this, we can use a free tool called Mail Merge. By clicking on "Select" and then "Select All", we can export all the leads that responded positively. This will give us an export of the leads in a spreadsheet format.

One thing to note is that since we're conducting this test on the weekend, we may not have received as many responses as we would during the week. Most people are not checking their emails or responding to business inquiries on the weekend. If we had done this test during the week, we likely would have had a lot more responses.

Despite the smaller scale of this initial test, we were still able to generate an estimated 44 leads. This demonstrates the power of this approach, and I'm planning to run a larger test in the next few days to show the full potential.

To import the leads we generated into a Highlevel account, we'll follow these steps:

1. Create a New Sub-Account: We'll create a new sub-account in Highlevel, which will serve as the dedicated account for managing these leads. We'll name it "Bob Jimmerson Marketing" and provide a fake business address and phone number, as we don't need to use those details for this purpose.

2. Enable Email and Automation Features: Before adding the contacts, we'll enable the email and automation features for the new sub-account. This will allow us to set up automated workflows to handle the incoming leads.

3. Set Up an Automation Workflow: We'll create a new automation workflow that will be triggered whenever a new contact is added to the account. This workflow will include an email sequence to follow up with the leads and offer them assistance with their website or other services.

4. Prepare the Lead Data: To import the leads, we'll need to ensure that the data is in the correct format, with only the email addresses and no additional information. We can use a tool like Google Sheets to separate the email addresses from any associated names.

5. Import the Lead Data: Once the data is prepared, we'll import the lead contacts directly into the Highlevel sub-account. This will automatically trigger the automation workflow we set up, and the leads will start receiving the follow-up emails.

By following these steps, we can efficiently manage the leads we generated and automate the communication process, ensuring that we offer value to our leads and build lasting relationships that can drive our business forward.

To set up a trigger for automated email communication, we will navigate to the Bob Jimmerson marketing sub-account in Highlevel and go to the Contacts section. Here, we can enable the email and automation features.

First, we will set up a trigger for when a new contact is created. This means that any new contact added to our account will automatically enter this workflow. The content of this workflow is entirely up to us.

For example, we can have an email go out to the new contact. We will set up the email to be sent from the Bob Jimmerson email address, with a subject line that looks like a reply to a website issue. The email body could be something like this:

"Hey Bob Jimmerson, here. When do you have a second to chat about your website? I'd love to help volunteer and be your go-to website guide. Let me know, Bob."

This is just one example of how we can structure the automated email. We have tested various offers in the past, such as free video services or website services, as many people need help with their online marketing. Offering some free value helps build relationships and positions us as the go-to person for assistance.

It's important to note that this is a numbers game. The more people we help and the more value we offer, the more people will seek our assistance.

After setting up the email workflow, we will save and publish it. Before uploading any contacts, we should consider getting a dedicated IP address to improve email deliverability. For now, we can use a test setup to demonstrate the process.

To add contacts to the system, we can do so manually or by importing a list. It's important to ensure that only the email addresses are imported, as Gmail often includes names with email addresses. We can use Google Sheets to separate the emails from the names, and then download the data as a CSV file to import into our system.

Once the contacts are imported, they will automatically enter the email workflow we created, and the automated communication process will begin.

The key to effective lead management and automation is to focus on offering genuine value to your leads and building strong relationships with them. By providing genuine assistance and solutions to their needs, you position yourself as a trusted advisor and go-to resource.

Some strategies to consider:

• Craft personalized email outreach that addresses their specific challenges or pain points. Avoid generic, one-size-fits-all messages.
• Offer free value-added services like website audits, marketing consultations, or educational content. This helps establish your expertise and builds goodwill.
• Set up automated workflows to nurture leads over time, providing consistent touchpoints and additional value.
• Prioritize relationship-building over hard selling. Aim to understand their needs and how you can truly help them succeed.
• Monitor engagement and adjust your approach based on lead behavior and feedback. Continuously refine your processes to deliver maximum value.

By focusing on these principles, you can turn your lead generation efforts into a sustainable pipeline of qualified prospects who see you as a trusted partner, not just another vendor. This foundation will serve you well as you scale your business and automate more of your lead management processes.

Our current setup is just the starting point. With the right approach and tools, we can efficiently manage our contacts and automate the communication process, ensuring that we offer value to our leads and build lasting relationships that can drive our business forward.

If you're interested in learning more about these advanced techniques, stay tuned for more information about the boot camp. This comprehensive training would cover not just the basics of setting up these workflows, but also the advanced techniques and tools required to manage and scale the process effectively.

It would be a valuable opportunity for anyone looking to master online lead generation and automation. I'll be providing more details on the boot camp soon, so keep an eye out for that.

In the meantime, continue to think about how you can offer unique value to your leads and prepare for another informative session tomorrow, where we'll dive deeper into refining these workflows and addressing any challenges you might face along the way.

Thank you for being a part of this journey, and I look forward to seeing you in the next episode. Have a great day!